212 - Events - Dialed-In – Cross Media & Integrated Content Planning

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Dialed-In – Cross Media & Integrated Content Planning

Dates:

July 21, 2008

Times:

6:00 PM - 8:00 PM

Location:

Midtown Loft, 267 5th Avenue, 11th floor, NY

Event Type:

212 Event

Event Sponsor:

Description:

Moderator: Rick Song, Director, Eastern US Sales, Microsoft Advertising
Panelists: Margaret Clerkin, CEO North America, MindShare Interaction; Lisa Donohue, President Truth & Design Group, MediaVest; Peggy Kelly, EVP, Managing Partner, J3

We all know that consumer behavior is changing…

Consumers spent close to 30% of their time each week in 2007 engaging online, while online media spend online hovered around 7%¹
Under-35 TV viewers are likely to watch TV on alternate devices, and prefer content on-demand²
While consumers watch TV, they multi-task online, read the newspaper, and listen to the radio³

In the midst of these changes, there are aggressive growth forecasts for online media over the next 5 years, and advertisers are demanding more accountability.

Join us on July 21 at the Cross Media/Integrated Content Planning Dialed In to hear insights from agency executives on how they’re are adjusting their thinking and media strategies to meet the needs of advertisers in the new, integrated world.

^{Click here to add to your calendar. (Please note: adding this event does not automatically register you for the event.)}^{¹Forrester, North American Technographics® Benchmark Survey, 2007
²Accenture Global Broadcast Consumer Survey, 2008
^{³BIGresearch SIMM 10 (Jul 07) & SIMM 11 (Dec 07)}

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Registration:

Deadline: July 21, 2008 at 10:00 AM

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