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Digital Measurement 101

Monday, September 9, 2013
7:00 PM - 9:00 PM

116 East 27th Street
New York City, New York

212, Nielsen and the IAB will be presenting an innovative panel made up of industry leaders discussing what's happening in digital audience measurement, issues around determining effectiveness and reach to consumers and talking about ways that advertisers are translating and leveraging traditional GRP measurement for digital campaigns.
Nobles Crawford (Associate Media Director at PHD)

Panelists Include:


  • Christina Beaumier (Vice President, Product Development at Xaxis)
  • Charles Dreas (Senior Vice President, Media Analytics)
  • Eric Franchi (Co-Founder of Undertone)
  • Adam Gerber (VP Sales Development & Marketing, ABC Television)

6:00 - 6:30: Networking / Cocktails
6:30 - 7:30: Panel Discussion
7:30 - 8:00: Q&A

Interactive Advertising Bureau
116 East 27th Street, 8th Floor
New York, New York 10016

Sponsored By:

Sponsored by:

187 Registered

  • Michael Rotella Citi
  • Mark Dorneanu Marathon Partners L.P.
  • jaime arias
  • leslie hamer
  • Omar Zahriyeh SooShef (startup)
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