7th Annual 212NYC Beach Party Recap
Whether you missed the party or just want to reminisce about this awesome night, here’s a rundown of the 2015 212NYC Summer Beach Party.
“Look around — this is the best of the best in the New York advertising scene,” marveled 212NYC Beach Party host Angela Yee as the setting sun produced the perfect Manhattan skyline silhouette. For the second year in a row, Governors Island played host to the now-legendary 212NYC Beach Party, one of the NYC advertising community’s marquee annual events.
This year’s sold-out event was by far the biggest, most dynamic, and well-attended party to date, featuring more sponsors than ever and talent that included Angela Yee, Modo, Lloyd Banks, G-Unit, and headliner 50 Cent.
The weather could not have been more perfect as party guests boarded AOL-branded ferries to head over to Governors Island. 212NYC took over the shoreline with the help of title sponsors Millennial Media, Opera Mediaworks, and About.com.
A finely-crafted Zefr sand sculpture marked the event’s entrance, which opened up to a private beach full of private sponsor cabanas. The perimeter of the venue was lined with photo booths from FamilyShare and RhythmOne, Factual phone charging stations, Tapad ping pong, Netmining giant Jenga games, SambaTV face painting and a slow motion photobooth from Exponential. Guests were encouraged to snap and tag photos with #212NYCBeach, which appeared real-time on a giant TubeMogul-branded screen adjacent to the main stage.
Guests sipped on 50 Cent-approved Effen Vodka cocktails from the Opera Mediaworks bar while noshing on classic beach party bites: hot dogs, hamburgers, watermelon salad, and coleslaw, courtesy of Millennial Media. Italian shaved ice vendors roamed the venue with mobile carts for after-dinner treats from GiantMedia and a GrapeShot ice luge and Adtheorent beer pong table proved to be a huge hit all night long.
As the sun set on the horizon, the About.com-sponsored stage was just heating up. Modo kicked things off as an energetic crowd started filling in the main floor. Beach balls bounced from the fingertips of excited fans, while some guests filled the darkening night with the subtle red light of glowsticks. When Lloyd Banks and G-Unit hit the stage, the party was in full effect.
When 50 Cent closed down the show with everyone’s favorite birthday anthem, In Da Club, there were reports of cheers being heard in parts of lower Manhattan. The show ended with a loud blast of shiny confetti raining down on sweaty partygoers.
If you weren’t at last year’s party (Wu Tang Clan, anyone?) or this year’s bash, you’re seriously missing out on one of the best advertising parties of the year. Do yourself a favor and mark your calendars for next year’s 212NYC Beach Party. You can thank us later.
Photo Booth Pics
Photo Booth Pics
A SPECIAL THANK YOU TO OUR SPONSORS