Nick Tran is the President and Chief Marketing Officer of the joint venture between Diageo and Main Street Advisors, where he oversees CÎROC Vodka in North America and Lobos 1707 Tequila globally.
Widely regarded as one of the most influential marketers of his generation, Nick has built iconic brands at the intersection of culture, technology, and entertainment. Prior to his current role, he served as Global Head of Marketing at TikTok, Chief Marketing Officer at Farfetch, and held senior marketing leadership positions at Hulu, Samsung, Taco Bell, and Stance. Across these roles, he has led some of the industry’s most celebrated brand transformations, helping redefine how companies connect with consumers in an era shaped by social media and creator culture.
Beyond his operating roles, Nick is an executive producer of the Emmy-nominated documentary trilogy jeen-yuhs and an active angel investor in category-defining consumer brands including Liquid Death, Away, OLIPOP, and Therabody.
His work has been recognized by Fortune’s 40 Under 40, Ad Age’s 40 Under 40, the American Advertising Federation Hall of Achievement, Adweek Brand Genius, and Forbes’ Most Influential CMOs. Under his marketing leadership, TikTok was named Ad Age’s Marketer of the Year.
