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Whether you missed the party or just want to reminisce about this awesome night, here’s a rundown of the 2015 212NYC Summer Beach Party.
“Look around — this is the best of the best in the New York advertising scene,” marveled 212NYC Beach Party host Angela Yee as the setting sun produced the perfect Manhattan skyline silhouette. For the second year in a row, Governors Island played host to the now-legendary 212NYC Beach Party, one of the NYC advertising community’s marquee annual events.
Digital Video and Programmatic Advertising: “Not All Screens Are Created Equal”
Over 150 attendees braved the New York City rain for a chance to learn more about the current state of video advertising. Even through the clouds, it was the perfect setting for the evening’s stellar lineup, presented by 212 NYC and sponsored by TubeMogul, with moderator Sara Poorsattar (Director of Product Development at Times Video) and panelists Raymond Greene (VP, Director of Media Activations and Partnerships at Digitas), Natalie Bokenham (SVP Managing Partner at UM WW) and Ari Bluman (Chief Digital Investment Officer, North America at Group M), who gathered to discuss programmatic advertising in mobile video and the future of the medium that has everyone watching.
212 NYC Mobile Panel
Mobile Advertising is a well-tread but unresolved conversation in the advertising industry. While you only need to look around to see that consumers spend all their time attached to their phone, we have yet to find a meaningful way to reach them on mobile.
$33 Billion — For What? 212 NYC Programmatic Advertising Panel
$33 billion. That’s how much money programmatic advertising is expected to transact within the next three years.