212NYC Featured Contributors

Amy Auerbach
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Eric Franchi
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Jack Myers
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Katie Wake 
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Charles Warner
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Doug Weaver
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Articles





Franchi's Five

Entrepreneur, investor, and former 212NYC Board member Eric Franchi curates and comments on interesting reads from the world of marketing and media in his a weekly newsletter The IO. From his most recent observations, here are five of our favorites:

Franchi's Five

Entrepreneur, investor, and former 212NYC Board member Eric Franchi curates and comments on interesting reads from the world of marketing and media in his a weekly newsletter The IO. From his most recent observations, here are five of our favorites:

Professional Development Tips from Robin Amos Kahn of Own The Room

Imagine you're sitting in a conference room and the speaker arrives at the podium holding a huge stack of papers and immediately starts showing endless PowerPoint slides. Each slide is dense with so many bullet points, sentences and graphs-you can barely take any of it in.

I Want to Be an Algorithm

As a newly minted media supervisor, I met with a lot of sellers. One company made a huge impact on the way I viewed my role in media.

Social Media 101 for Marketers: UGC is Everything

UGC is a fundamental aspect of social media but leading brands, and their agencies, continue to fail to understand the importance of UGC and how to effectively communicate with their audiences. This article provides 101 recommendations on how brand marketers should embrace UGC in their social marketing strategies.

Bots Talking To Bots

This past fall I got so sick of getting innumerable, annoying robo calls that I downloaded the app YouMail, which dealt with the problem perfectly.