Entrepreneur, investor, and former 212NYC Board member Eric Franchi curates and comments on interesting reads from the world of marketing and media in his a weekly newsletter The IO. From his most recent observations, here are five of our favorites:
Breaking Up Is Hard To Do
I deactivated my Facebook account two weeks ago, but it was hard to do because I had to hunt around the site a lot to find the actual link, and then when I clicked to deactivate the account, I learned that it would take up to 14 days to do so.
In this first post for the 212NYC community, I had to look beyond my normal constituency and readership…beyond the media and technology sellers and CROs who normally read my stuff. I wanted this piece to resonate with the entire organization – buyers, sellers, clients, data providers, HR people….everybody.
With Social Media Be Careful What You Wish For
On Halloween of this year representatives of Google, Facebook and Twitter appeared before the Senate Judiciary Committee's Crime and Terrorism Subcommittee, and the senators who quizzed them treated them like they were wearing Pinocchio costumes.
Speaking Out for Diversity: Join Us to Stand and Be Counted
At TED2006, speaker Tony Robbins discussed the "invisible forces" that motivate everyone's actions, and commented “It’s not about the success you aspire to or will achieve. It’s about what you can accomplish with the success you have already achieved.” His simple comment set me on a path that has altered my career and my life.
Hollywood is Our Mirror
I never much thought about the fact that I was woman, and not a man, in my digital media career until recently. Sure there were many occasions when I felt oppressed. Convincing advertisers to invest in digital media used to be a lot harder.