Chrissie Hanson is the CEO of dentsu North America’s Media Practice and the Global Brand President of Carat, steering regional media transformation and global brand stewardship across the network’s flagship agency. With more than 25 years of international leadership spanning the United States, the United Kingdom, and global markets, she is recognized as a pioneering voice at the intersection of media governance, attention economics, and algorithmic transformation.
Throughout her career, Hanson has built a reputation for engineering strategic differentiation and sustainable commercial growth. She has led transformative marketing, media, and brand strategy initiatives for iconic Fortune 500 enterprises and global brands, architecting high-impact campaigns across international markets. Her approach combines deep operational rigor with an unyielding commitment to consumer truth, advocating for media planning frameworks that move beyond passive metrics to capture genuine, outcome-driven human attention.
A dedicated champion of industry standards and responsible media investment, Hanson actively shapes the future of measurement and cross-platform governance through her board service.
She serves on the Board of the Advertising Research Foundation and previously contributed to the Board of Directors for the Coalition for Innovative Media Measurement (CIMM), the American Advertising Federation (AAF), and the Ad Council.
Demonstrating her commitment to cultivating the future of industry leaders, she serves as the Chair of the Council of Judges for the AAF Advertising Hall of Achievement. She has also served as a jury president and judge for world-renowned industry benchmarks, including the Cannes Lions International Festival of Creativity, the Dubai Lynx Awards, and the Clio Awards.
