IOT: Connected Devices – Are advertisers ready?

MONDAY, NOVEMBER 07, 2016

6:00 PM - 8:00 PM

The New York Times Building, 620 8th Ave. , New York , NY

 

Of all the technology trends that are taking place right now, perhaps the biggest one is the Internet of Things; it’s the one that’s going to give us the most disruption as well as the most opportunity over the next five to ten years. McKinsey Global Institute projects that the IOT could have a total economic impact in the trillions of dollars per year in 2025.  So now we have sensors monitoring and tracking all sorts of data; we have cloud-based apps translating that data into useful intelligence and transmitting it to machines on the ground, enabling mobile, real-time responses. And thus bridges become smart bridges, and cars become smart cars. And soon, we will have smart cities, and… Join us at 212 to learn more about how, as marketers, we can make better educated decisions now that will position us for the future!

Panelists:

David Berkowitz: Principal of consultancy Serial Marketer Previous: CMO of MRY, part of Publicis Groupe’s Starcom MediaVest Group (SMG), Contributor to Ad Age and VentureBeat, blogger at his own MarketersStudio.com, Advisor to CloudTags, Riddle, Future Foundation, NYC Media Lab, and Internet Week.

Chad Stoller: Managing Partner of IPG Lab. Specialties include Brand innovation, holistic marketing, branded entertainment, emerging media & platforms expertise, public relations, gaming, community strategies, user experience, and social networking.

Joseph Jaffe: One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media. Founder and CEO of Evol8tion, LLC) (www.startupsforbrands.com), an innovation agency that connects early stage startups with established brands to partner via acceleration, pilot programs and/or investment.

Moderator: 

Beth Temple: Digital Product and Strategy Consultant

Interested in a sponsorship? Reach out to sponsorship@212nyc.org.