212NYC’s First Annual Year-In-Review Hosted in Partnership with ad:tech


8:30AM - 11:30AM

Henry Luce Auditorium Time Inc. 225 Liberty Street, 6th floor, New York, NY , New York , NY



Join 212NYC and ad:tech on the morning of October 31st for our first Annual 212NYC Year-in-Review, hosted in the Henry Luce Auditorium at Time Inc.  Hear from six of the industry’s most prominent thought leaders, delivering Ted-style presentations (8 minutes each) on the most disruptive trends from 2017.

Reflect on the year and network with other senior agency and brand thought leaders as we delve into the transformative changes shaping the industry from the past year. This event will also kick off the ad:tech New York conference and exposition, that runs from November 1 – 2.

Speakers include:

  • Matt Britton, CEO Crowdtap
  • Amy Emmerich, CCO Refinery29
  • Scott Hagedorn, CEO Hearts & Science
  • Rob Norman, CDO GroupM
  • Lisa Sherman, CEO of Ad Council
  • Andre Swanston, CEO/CO-Founder Tru Optik

Please note this event is first come, first serve… so sign up today to reserve one of only 300 seats.

All 212NYC members or ad:tech registrants, tickets are available for $10. If you would like to purchase a full ad:tech conference pass, as a 212NYC member, you are eligible for a 30% off discount. The new venue has strictly limited capacity, so don’t miss out on being in the room for this simply outstanding speaker line-up and program.  More information will be provided on this opportunity after you purchase your ‘212NYC Year-In-Review’ ticket.


ad:tech is an international series of digital advertising and technology conferences and exhibitions for the interactive marketing profession.



Time Inc. is one of the largest branded media companies in the world reaching more than 120 million people each month across multiple platforms.



A dynamic house of media and technology brands that reaches over a billion people around the world.





Matt Britton, CEO, Crowdtap

Matt Britton is America’s leading expert on the millennial generation having consulted for over half of the Fortune 500 over the past two decades. Matt’s unique ability to connect the dots between the new consumer culture of today and the business trends of tomorrow is what separates him and offers unique value for his clients.

Matt’s best-selling book titled YouthNation, which debuted at #1 on Amazon’s business book list has created the modern day roadmap for corporations large and small alike to approach a generation with power and influence unlike any other emerging demographic in history.

In 2002 Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees which was acquired by the Publicis Groupe in 2011.

In 2016, Matt joined CrowdTap as CEO. a company he incubated and spun-off from MRY in 2011.  CrowdTap creates technology which allow for deeper engagement between brands and consumers for over 100 of the most prominent marketers in the world.


Amy Emmerich, Chief Content Officer, Refinery29

Amy Emmerich is the chief content officer at Refinery29, the leading digital lifestyle media company for women. She has more than 20 years of experience developing content and programming for brands including Refinery29, MTV Networks, Travel Channel, and Vice Media. An award-winning producer, she has a full spectrum of production and development experience across platforms, including linear television, digital video, and emerging social media. She is committed to creating a dialogue with a powerful generation of women around topics that matter.



Scott Hagedorn, CEO Hearts & Science

Scott is the Chief Executive Officer of Hearts & Science, and the architect of its paradigm-shattering, data-driven model that has enabled an evolution of the media agency role from investment and strategy to orchestration.  Under Scott’s leadership, Hearts & Science landed the two largest advertisers in the United States in its first eight months – an accomplishment that earned Breakthrough Agency of the Year and Media Agency Executive of the Year accolades from Adweek.   Prior to launching Hearts & Science in 2016, he was the founding  CEO of Annalect, the industry-leading  data technology platform supporting all Omnicom agencies worldwide. Since joining Omnicom Media Group more than a decade ago, he has held a number of leadership roles across its flagship agencies, including U.S. CEO of PHD Network, Managing Director of OMD East, and U.S. Director of OMD Digital. Scott is a Director at Large for the 4A’s and his industry honors include being to Crain’s 40 Under 40 list in 2008; an Adweek Media All Star in 2013; and an AdAge Media Maven in 2016.

Intrinsic to Scott is the nexus between art and mathematics, music.  Scott is an avid guitarist, amateur pianist, and admittedly marginal (but passionate) vocalist.  He’s also way into physics and backyard chemistry.


Rob Norman, Chief Digital Officer, GroupM

Rob is Global Chief Digital Officer of GroupM, a Director of WPP Digital and BBC Global News.  In addition, Rob is a Governor of The Center for the Digital Future at USC and of the Future of Advertising Project at Wharton and a member of the Facebook Client Council.

Rob’s job is to lead the Group’s understanding of the disruptors and the disrupted and promote scalable innovation for clients. In social media, Rob has a large footprint including over 150,000 followers on LinkedIn, a platform which he uses to promote the integrity of digital marketplaces as a mechanism to ensure the industry knows what GroupM and its clients expect from the vendor community.

Rob is widely published and works with a wide portfolio of our clients from Chanel to Unilever, Nestle, NBC Universal and many others. A 30-year veteran, Rob’s personal goal is to remain relevant and to use the experience of the old and combine it with knowledge of the new to create value for clients.

Rob lives in Connecticut and is beloved by the airline industry for his carbon footprint.


Lisa Sherman, President and CEO, The Ad Council

Lisa Sherman is President and CEO of the Ad Council, where she convenes leading advertising, media and marketing organizations to develop public service communications campaigns that inspire social change.

Lisa serves as a Steward for the World Economic Forum, on the Board of Trustees for God’s Love We Deliver, as a member of The Weather Company’s Cognitive Media Council and is on the Advisory Board of TMI, the consulting arm of DoSomething.org. Lisa is also an inductee into the YWCA’s Academy of Women Leaders and has been recognized with a number of industry and community service awards including, most recently, Big Brothers Big Sisters of NYC’s 2016 Public Service Award, Ad Age’s “Women to Watch 2015,” and City & State’s 2016 Responsible 100 list.

Lisa has been successfully leading businesses and championing social causes throughout her career. Previously with Viacom, Lisa launched and led LogoTV and served in senior roles at Hill Holiday and Verizon Communications.


Andre Swanston, CEO/Co-Founder, Tru Optik

Andre Swanston is a proven leader and entrepreneur with a wide range of experience in marketing, finance, and starting and growing companies.  As CEO and co-founder of Tru Optik, he has led the company’s business development, product innovation and go to market strategy.

Under Andre’s leadership, Tru Optik has become the preferred over-the-top data and technology partner for many of the world’s largest media companies, brands, and agencies.

Before founding Tru Optik, Andre served as a Vice President of Investments at JP Morgan Chase and also led the Media and Entertainment division at a boutique investment bank in New York City. Prior to that, he owned one of the region’s largest night clubs and event production companies working with many of the largest millennial-facing brands and entertainers in the world.