The Attention Economy

TUESDAY, JUNE 26, 2018

IPG Mediabrands, 100 W 33rd Street, 3rd Floor Cafe , New York , NY

 

6 seconds. That’s the average attention span of a person in today’s world. If you can’t break through in 6 seconds, you’ve lost your moment, your opportunity, your chance to connect with consumers. More than ever before, advertisers need to break through in interesting, exciting and relevant ways and they need to do it quickly. Join us as we explore the attention economy, diving deep into understanding the attention span of today’s consumer and how brands are breaking through.

 

6:00 pm: Doors open

6:00 – 6:45pm: Networking, drinks, and food

6:45 – 7:45pm: Panel and Q&A

 

Panelists:

Andrew Eis: Head of Marketing at Hiball, ABI
Heather Green: VM1 SVP Social Content Strategy
Greg Manago: Co-President – Mindshare Content + Entertainment, NA, Mindshare
JiYoung Kim: SVP, Accounts at Reprise Digital

Moderator:

Gina Waldhorn: President, Quirky

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