212NYC kicked off our 2026 calendar on Jan. 28 with our annual marquee “Future of Advertising” event, with a standout panel, “Indecision 2026: When AI Guides the Commerce Journey.” Thank you to all who joined us for this lively and compelling discussion!
Huge thanks to our outstanding moderator, Jack Koch, SVP Research & Insights, IAB and panelists, Jonathan Roberts, Chief Innovation Officer, People Inc.; Paul Longo, General Manager, AI in Ads, Microsoft Advertising; and Lauren L. Lavin, Executive Director, US Commerce, WPP Media!
Spotlighting new research from the IAB, and industry leaders at the forefront of innovation, the panel took a deep dive into Agentic AI’s rapid transformation of the commerce journey. Is the technology ready, and are consumers ready to put their trust into AI to make their purchase decisions?
Special thanks to People Inc. for hosting us in their beautiful space!




























































































































































































