The personification of e.l.f.’s renegade spirit, Kory’s fearless approach to brand building has helped fuel e.l.f. Beauty’s 30 consecutive quarters of net sales growth, growing e.l.f. Cosmetics into the No. 1 favorite for Gen Z and the No.1 most-purchased cosmetics brand for Gen Alpha and Millennials.
A bold disruptor with a kind heart who has been building brands for decades, Kory started her career at LVMH and Puig, before spending 18 years at Shiseido, transforming prestige brands and business models across divisions. Since joining e.l.f. Beauty in 2019, Kory has defined the company’s game-changing purpose platform and strategically expanded the company’s portfolio to include e.l.f. SKIN, Naturium, Well People, Keys Soulcare and rhode.
Kory joined the Board for Dutch Bros. in February 2025. Kory launched “Uncensored Renegades” with Jon Evans, a weekly podcast on leadership, culture and modern marketing.
Recognized as a powerful change agent and inspirational leader by Fast Company (10 Visionary CMOs), WWD (25 Most Inspiring Women), Business Insider (27 Most Innovative CMOs in the World), Forbes (Entrepreneurial CMO 50) and more, Kory continues to show the world that anything is e.l.f.ing possible.
