Across her 14 years in advertising, Tanya Lynch has built a career at the intersection of paid media, technology, automation, and creative strategy. Her expertise spans programmatic, SaaS platforms, operational workflows, and helping clients modernize the way they plan, buy, and manage media.
As a Senior Agency & Brand Lead at Basis Technologies, Tanya helps partners implement enterprise technology and service solutions that streamline media operations, improve performance, and drive greater profitability across paid media investments. She is known for helping clients bridge the gap between strategy, technology, and execution in an increasingly complex advertising landscape.
Throughout her career, Tanya has led with a collaborative, solutions-oriented approach, building trusted relationships across agencies, brands, platforms, publishers, and technology partners. Beyond her client work, she is an active member of the 212NYC Programming Committee, where she helps shape industry conversations around advertising, media, technology, and consumer behavior.
Tanya is passionate about shaping an advertising industry that is more innovative, collaborative, and rooted in human connection.
