IS IT TIME FOR A ONEFRONT? EXPLORING THE CONVERGING TV VIEWERSHIP LANDSCAPE
As the Upfront evolves to be more digital like and the Newfront evolves to be more TV like, is it time both converge to form ‘OneFront’? How would this look in reality? What are the best and worst practices we need to identify? What are the new deal structures we need to consider to set up for tomorrow’s success? In this panel discussion, we will examine the accelerated viewership shift from linear TV to OTT and discuss whether the current Upfront structure is set up to accommodate this seismic change. We will discuss the opportunities to create better deal structures and what this means for publishers, agencies and marketers. Panelists include:
Michael Law, President, Amplifi US, Carat (Moderator)
Laura Froelich, Head of U.S. Content Partnerships, Twitter
Jason Han, SVP, Addressable Innovation, Matterkind
Jen Garcia, SVP, Data Science & Research, Publicis Media
David Spencer, Global Media Operations, General Motors
Molly Finnerty, SVP, Strategic Investment, Magna Global
