As the 24/25 Upfront edges closer, we find ourselves navigating through familiar market dynamics amidst constant changes. While the economy remains resilient, marketers are pressed to balance long-term Upfront investments with immediate business priorities. At the same time, the video landscape is experiencing seismic shifts, marked by new standards of declining linear ratings, the rise of streaming platforms, and an unprecedented fusion of data, technology, and ad innovation alongside always on premium content. Will this Upfront present an opportunity for marketers to adhere to established norms or to seize this pivotal moment to disrupt the industry paradigm?

212NYC Is excited to partner with First Wednesday to bring you a monthly in-person networking event for digital advertising professionals.

See you at Mason Jar where we'll reconnect with some of our favorite people in advertising, tech, and marketing. In honor, of 212NYC’s 20th Anniversary, we will purchase the first 20 guests will receive (1) drink on the house.

Let’s face it – DEI has come under attack.  212NYC understands the importance of the role of DEI in our industry, and given the recent cancellation of the practice, we want to create space to protect the leaders of it.

To celebrate Black History Month this year, 212NYC is switching gears by focusing less on the past of yesterday and more on what’s happening today that will impact the future of our industry.  By holding space to have conversation with some of today’s top leaders, we will have a real and frank discussion about DEI – is it already dead or can we bring about a resurrection?

212NYC Is excited to partner with First Wednesday to bring you a monthly in-person networking event for digital advertising professionals.

See you at Mason Jar where we'll reconnect with some of our favorite people in advertising, tech, and marketing. In honor, of 212NYC’s 20th Anniversary, we will purchase the first 20 guests will receive (1) drink on the house.

In this panel, you will hear on key trends and topics that will impact marketers in 2024 and beyond .

Save the date for a night of networking at Amazon’s new downtown office.

Please note, space is limited and first come, first served. Prior registration is required and walk ins may not be guaranteed access. Register today!

The 212NYC Annual Gala is the most distinguished digital media event of the year honoring members of the agency and publishing community. This year 212NYC will celebrate it’s 20th Anniversary, honoring members of the agency and publishing community. 200+ senior industry professionals attend this annual black-tie event hosted by industry icons and notable celebrities including Larry King and last year’s host Shenan Reed.

In previous years, hundreds of industry professionals enjoyed an evening of open bar, food and networking with industry leaders.

212NYC's Ask Me Anything (AMA) Series offers 212NYC members a chance to connect with industry luminaries. Powered by the 212NYC Mentorship Program, these informal gatherings will allow members to ask anything from career advice to insights on industry trends.

This event is open to all members of 212NYC and features an interview with Sheryl Goldstein, EVP, Chief Industry Growth Officer, IAB, moderated by Cori Fernandez, Global Platforms Account Executive, Womens@ Social Impact Pillar Lead, Google. We're excited to have these industry leaders and 212NYC Board Members in this intimate setting.

You won't want to miss this opportunity to ask questions and gain insight. Register and submit your question today.

More than 90 million users have been exposed to video ads with commerce or interactive capabilities, accounting for more than 40% of total U.S. digital buyers. With the rise of online shopping and technology innovations, brands now have a way to transform a previously passive medium into their own commerce-first strategy (with results!). 

Back by popular demand!!

Get your game face on! That’s right, it’s time the 212NYC Inter-Agency Dodgeball Tournament.

Lace up your sneakers and gather some wrenches to prepare your teams to see which NYC media agency can claim victory. Sign-up your team for a round robin of Dodgeball fun for ultimate bragging rights! Join us after the tournament an afterparty and continue the competition with dance-off, games and more.

Welcome to the current business landscape where volatility and uncertainty are the new norms. Macroeconomic factors against a looming backdrop of a recession continue to cloud business forecasts. This puts tremendous pressure on marketers to extract the most value out of their media investment. As the 23/24 Video Upfront approaches, the burning question is how will marketers navigate this challenge? Will they prioritize making careful choices or go all-in for big bets? Perhaps, a balance between the two is necessary. Join us for an engaging panel discussion as we delve into each factor influencing this year's Upfront and determine whether the $20B Upfront market is at risk.

212NYC’s new Ask Me Anything (AMA) Series offers 212NYC members a chance to connect with industry luminaries. Powered by the 212NYC Mentorship Program, these informal gatherings will allow members to ask anything from career advice to insights on industry trends.

This event is open to all members of 212NYC and features Mike Law, US Chief Executive Officer, Carat.

You won’t want to miss this opportunity to ask questions and gain insight. Register and submit your question today.

212NYC Is excited to partner with First Wednesday to bring you a monthly in-person networking event for digital advertising professionals.

See you at Mason Jar where we'll reconnect with some of our favorite people in advertising, tech, and marketing. In honor, of 212NYC’s 20th Anniversary, we will purchase the first 20 guests will receive (1) drink on the house.

Contribute your talents, experience, knowledge and creativity to your by serving on one of 212NYC’s Committees. Network with likeminded professionals and learn how to get involved and volunteer in programming, marketing, and sponsorship to support the digital advertising community. 

212NYC’s new Ask Me Anything (AMA) Series offers 212NYC members a chance to connect with industry luminaries. Powered by the 212NYC Mentorship Program, these informal gatherings will allow members to ask anything from career advice to insights on industry trends.

This event is open to all members of 212NYC and features Mike Law, US Chief Executive Officer, Carat.

You won’t want to miss this opportunity to ask questions and gain insight. Register and submit your question today.

Despite the world opening back up after a rough 2020 and 2021 from the COVID-19 health crisis, marketers still can’t seem to catch a break. Ongoing supply chain issues, geopolitical tensions, the Great Resignation and rising inflation are just a few of the things that have continued to dominate 2022.

212NYC Is excited to partner with First Wednesday to bring you a monthly in-person networking event for digital advertising professionals.

See you at Mason Jar where we'll reconnect with some of our favorite people in advertising, tech, and marketing. In honor, of 212NYC’s 20th Anniversary, we will purchase the first 20 guests will receive (1) drink on the house.

212NYC Is excited to partner with First Wednesday to bring you a monthly in-person networking event for digital advertising professionals.

See you at Mason Jar where we'll reconnect with some of our favorite people in advertising, tech, and marketing. In honor, of 212NYC’s 20th Anniversary, we will purchase the first 20 guests will receive (1) drink on the house.

The future of advertising will be impacted by ever evolving technology, brand safety issues and a looming recession. Is the industry in a state of crisis or do these challenges present opportunities to build a better advertising community.

In this panel, you will hear on key trends and topics that will impact marketers in 2023 and beyond including:

• How the economy will shape digital advertising in the short and long-term

• What opportunities do current challenges present to support brands, consumers and businesses?

• What technological trends are here to stay, and what will be gone with the wind!

• How will continued brand safety and consumer privacy challenge and shape marketing?

• How marketers will keep up with creative ad messaging in their campaigns to incorporate new consumer innovations as well a call for more diversity and inclusion?

You'll want to take advantage of this opportunity to network and end the year with insights to take into the new year.

Sponsored by: Nomology

Get 2023 off to a running start by connecting with industry friends old and new.

If you’re in digital advertising, join us for a Festive First Wednesday to close out the year. The first round of drinks and small bites are on 212NYC and Kerv Interactive. Ugly sweaters optional!

As always, a special thank you and Happy Holidays to our friends Zack Rosenberg at CatapultX and Serial Marketers for cohosting this event.

Special thank you our friends, Zack Rosenberg at CatapultX and Serial Marketers for hosting this event.

212NYC Is excited to partner with First Wednesday to bring you a monthly in-person networking event for digital advertising professionals. Join us first the Wednesday of each month - we’ll meet at the same time and place to catch-up and make new connections.

Special thank you our friends, Zack Rosenberg at CatapultX and Serial Marketers for hosting this event.

212NYC Is excited to partner with First Wednesday to bring you a monthly in-person networking event for digital advertising professionals. Join us first the Wednesday of each month - we’ll meet at the same time and place to catch-up and make new connections.

Special thank you our friends, Zack Rosenberg at CatapultX and Serial Marketers for hosting this event.

The 212NYC Annual Gala is the most distinguished digital media event of the year honoring members of the agency and publishing community. This year 212NYC will celebrate it’s 20th Anniversary, honoring members of the agency and publishing community. 200+ senior industry professionals attend this annual black-tie event hosted by industry icons and notable celebrities including Larry King and last year’s host Shenan Reed.

In previous years, hundreds of industry professionals enjoyed an evening of open bar, food and networking with industry leaders.

Generation Twitch is a global audience connected by a set of shared values and a passion for live experiences. This community blurs the boundaries between the physical and virtual worlds—and creates culture in real time. But how can brands reach and entertain an audience that drives change and sets new trends?

In today’s fast-paced job market, it’s important to have an updated resume and online presence to stay competitive. 212NYC’s Mentorship Program has partnered with career expert, Brandon Mitchell, Founder, BrandResumes.com, to provide you with the tools to sharpen your resume so you’re always prepared.

212NYC Is excited to partner with First Wednesday to bring you a monthly in-person networking event for digital advertising professionals. Join us first the Wednesday of each month - we’ll meet at the same time and place to catch-up and make new connections.

Special thank you our friends, Zack Rosenberg at CatapultX and Serial Marketers for hosting this event.

212NYC Is excited to partner with First Wednesday to bring you a monthly in-person networking event for digital advertising professionals. Join us first the Wednesday of each month - we’ll meet at the same time and place to catch-up and make new connections.

Special thank you our friends, Zack Rosenberg at CatapultX and Serial Marketers for hosting this event.

212NYC Is excited to partner with First Wednesday to bring you a monthly in-person networking event for digital advertising professionals. Join us first the Wednesday of each month - we’ll meet at the same time and place to catch-up and make new connections.

Special thank you our friends, Zack Rosenberg at CatapultX and Serial Marketers for hosting this event.

212NYC Is excited to partner with First Wednesday to bring you a monthly in-person networking event for digital advertising professionals. Join us first the Wednesday of each month - we’ll meet at the same time and place to catch-up and make new connections.

Special thank you our friends, Zack Rosenberg at CatapultX and Serial Marketers for hosting this event.

In this 212NYC exclusive workshop with Nick F. Nelson, learn not just why it’s important to get yourself out there, but also your talents noticed – and exactly just how to do it. Although you may think contrary to the fact, as an individual you do have brand, and during this session The Brandpreneur himself, he’ll teach you about:

· Personal branding and its challenges
· How to stand out in a virtual world
· The importance of managing your digital footprint

Come ready to learn, to laugh, and to be transformed. It’s about to be your Brand Day!