PLEASE NOTE NEW DATE: AUGUST 2, 2023
More than 90 million users have been exposed to video ads with commerce or interactive capabilities, accounting for more than 40% of total U.S. digital buyers. With the rise of online shopping and technology innovations, brands now have a way to transform a previously passive medium into their own commerce-first strategy (with results!).
Join us for Cocktails & Commerce to hear industry thought leaders discuss cutting-edge ad tactics and predictions for the future of commerce, shoppable advertising, and outcome-based video marketing, including:
How commerce 2.0 is evolving in today's world for marketers and agencies
What net-new data points can be extracted from media buys to push commerce
How shoppable is defined
What brands are doing shoppable well
Jay Wolff
CRO
KERV Interactive
Vivian Chang
Head of DTC Group,
The Clorox Company
Brian Chap
Founder and CEO
Tech Recipes
Kate Gleysteen
Director of Media
PDC Brands
Ceci Dones
Assistant Adjunct Professor,
Columbia Business School
