Welcome to the current business landscape where volatility and uncertainty are the new norms. Macroeconomic factors against a looming backdrop of a recession continue to cloud business forecasts. This puts tremendous pressure on marketers to extract the most value out of their media investment. As the 23/24 Video Upfront approaches, the burning question is how will marketers navigate this challenge? Will they prioritize making careful choices or go all-in for big bets? Perhaps, a balance between the two is necessary. Join us for an engaging panel discussion as we delve into each factor influencing this year's Upfront and determine whether the $20B Upfront market is at risk.

Panelists:

Moderator
François Lee Senior Manager, Streaming TV Upfront and US Agency Development
Amazon Ads

Allie Kallish  
EVP, Managing Director Strategic Investment and Accountability
Mediabrands

Anthony Dario
Senior Director, Enterprise Partnerships
Omnicom Media Group

Ed Gentner
EVP, Chief
Investment Officer
CANVAS Worldwide

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