212NYC Q3 Member Spotlight: Andrew Cassin

Senior Director, Programmatic Partnerships, Cadent

212NYC Rising Star

Throughout his career, Andrew Cassin has been a pioneer in the digital and programmatic advertising space. As a graduate and active member of the 212NYC Mentor Program, Andrew is known for his strategic thinking, open-mindedness, and collaborative approach, always seeking to elevate both the industry and those around him.

His passion for all he does shines through and we’re proud to name him a 212NYC Rising Star!

Andrew started off his digital media career on the publisher side, building the programmatic sales and strategy for Forbes.com. He was an early demand sales hire at Rubicon Project, leading their efforts with agency holding companies, independent agencies, and DSPs. At Connatix and Equativ, he played a key role in developing early demand sales teams and driving their SSP solutions in the US.

Currently, at Cadent, Andrew is the programmatic lead for their latest SSP offering, Aperture MX, which is at the forefront of the intersection between linear and CTV.

Join us in celebrating Andrew's achievements and his ongoing contributions to the digital advertising community!