212NYC Event Replays

Despite the world opening back up last year after a rough 2020 and 2021, marketers still can’t catch a break. Ongoing supply chain issues, geopolitical tensions, the Great Resignation, rising inflation and a down-trending economy are all factors expected to impact 2023 in big ways.

212NYC's board member and programming chair Monique Brahams-Evans hosted a Personal Branding Workshop with Nick F Nelson, CEO and Founder of the Brandprenuer Agency which helps remarkable People, Products and Organizations of Color package themselves to sell. While the workshop's key takeaways can be implemented in all aspects of life - the conversation is specifically focused about how to show up ONLINE!

212NYC hosted a powerful panel to celebrate Black History Month with a discussion about the silencing of the Black community from shadow banning, gaslighting around micro-aggressions, and the lack of progress still seen in terms of workplace inclusivity. 212NYC was honored and grateful to have welcomed some of the most prolific voices on social media today: Walter T. Geer III, Elizabeth Leiba, and Ashanti Maya Martin in a discussion led by 212NYC's Programming Chairperson, Monique Braham-Evans.

212NYC's board member and programming Chair Monique Braham-Evans hosted a Self-Care for Burn Out Workshop with the amazing Rebecca Regnier, a media veteran turned wellness expert and the founder and CEO of True Self Care. Over 50% of attendees reported not having enough time to practice self-care. This replay and the tools below will help you start or continue your journey. Turn on some relaxing tunes and dig in.

We ended 2021 with a fireside chat with Rishad Tobaccowala and 212NYC Board Member, Angela Steele. Lots of takeaways from this eye-opening discussion on the future of work, talent and the advertising industry as a whole. Watch the replay now for key insights.

212NYC is dedicated to keeping the conversation about race relations in our industry at the forefront. We revisited our earlier conversation from a year ago -- bringing back the topic of race relations in ad land with some of the great talent we heard from last time, and are bringing in new voices as well.

Since the introduction of streaming services and connected television, the way people watch television has changed dramatically. This means the way advertising works within the television sphere has also had to adapt. This seminar, hosted by Beachfront Media and non-profit organization 212 NYC, features a panel of expert media buyers and growth strategists. The seminar explains how convergent TV patterns are shaping advertising strategies, and how to drive more efficient, impactful television ads that are beneficial to both the advertiser and the viewer.

As the Upfront evolves to be more digital like and the Newfront evolves to be more TV like, is it time both converge to form ‘OneFront’? How would this look in reality? What are the best and worst practices we need to identify? What are the new deal structures we need to consider to set up for tomorrow’s success? In this panel discussion, we will examine the accelerated viewership shift from linear TV to OTT and discuss whether the current Upfront structure is set up to accommodate this seismic change. We will discuss the opportunities to create better deal structures and what this means for publishers, agencies and marketers. Panelists include:

The conversation about race and equality is more front and center than ever before. How has the media industry evolved with the conversation? How are we looking at every aspect of media from planning, to activation, to creative differently? Who is doing it right and what more needs to be done?

2020 has been filled with unprecedented challenges that have forced marketers to rethink their advertising strategies and push forward through ambiguity and uncertainty.

Military veterans may not immediately think about a career in digital advertising when they are envisioning their perfect post-military career, but this rapidly growing industry offers many opportunities for Vets with communications and analytic skills. Watch the replay to learn more.