Automation: How Marketers Can Combat Economic Volatility with Automation

ABOUT THIS EVENT: Despite the world opening back up last year after a rough 2020 and 2021, marketers still can’t catch a break. Ongoing supply chain issues, geopolitical tensions, the Great Resignation, rising inflation and a down-trending economy are all factors expected to impact 2023 in big ways.

Marketers and advertisers are left to face a compounding number of challenges that stand between them and their business goals. Agencies and brands must also find ways to please both their clients and a fickle talent pool. This panel will discuss how these challenges have been impacting business, as well as how bringing automation to advertising and marketing is helping combat those factors.

Special thank you to our panelists:

  • MODERATOR: Noor Naseer, VP of Media Innovations and Technology, Basis Technologies

  • Aditya Varanasi, Founder & CEO, Awarity

  • Molly Moore, Director of Marketing, Poconos Mountains , Visitors Bureau

  • Jeff Coghan, Senior Vice President, Digital Marketing Hartford Funds

  • Malorie Benjamin, Managing Director, Media and Ad Technology, Dixon Schwabl + Company

ADDITIONAL RESOURCES:

White Paper: Meeting the Moment with Advertising Automation

In this guide, we explore why automation is essential to the future success and the long-term growth of the media buying marketplace, and we reveal how intelligent automation systems help marketers feel more confident in their ability to contribute toward a healthy, growing business.

AdTech UNFILTERED: Martech & Advertising Podcast

The digital media world is littered with buzzwords, acronyms, and people hoping their understanding of industry concepts are the same as everyone else’s. AdTech Unfiltered is a podcast that dissects and discusses key concepts and ideas in the ad tech, digital advertising and marketing worlds.

SPECIAL THANK YOU TO OUR SPONSOR

Guest User