Hi! I’m Ariel Sabo, a driven content creator, social media strategist and now business owner of BY ARI based in the vibrant heart of New York City.

My journey began in Bergen County, New Jersey, where I fell in love for photography, social media and food at the age of 12 years old. In 2016, I launched my Instagram account, @ariels_eats, from my college dorm room during my freshman year sharing my culinary adventures and creative visuals with the world of 350 followers at the time.

With a Bachelor's degree in Public Relations from Quinnipiac University, I transitioned into full-time roles in sales and marketing after graduating in 2020. These experiences equipped me with a solid foundation in car and event sales, allowing me to move in the fast-paced environment extremely quickly.

Today, I am thrilled to embrace my dream career in social media management and content creation, focusing on helping brands and businesses connect authentically with their audiences.

Jay Wolff, president of 212NYC has tried to convince me to join this amazing program for the past 4 years, and finally I listened and stepped foot this early March of 2024. A significant part of my entrepreneurial success has been from 212NYC as their Social Media Manager. The experiences I have learned and the people I’ve met have made me into the business owner and social media strategist I am today in this incredible digital media industry.

I am an enthusiastic professional with a keen interest in pioneering new marketing trends, fostering meaningful relationships, and achieving rapid growth across various social media platforms. I am dedicated to applying the diverse experiences I have acquired to drive success in every endeavor.

My relentless curiosity compels me to constantly dive into new topics and ideas, igniting my passion for infinite creativity and innovation.