Are you ready for a career in digital advertising?
This field guide is designed to provide you with resources about the digital advertising industry. We hope that after exploring this material , that you’ll decided this is the next direction for your career. If so, we also include networking connections for continuing with the next steps towards getting hired.
Jump to Resources: Industry Reads |. Online Learning. |. Entrepreneur
Industry Reads
Introduction to Programmatic Advertising Book
This book offers the first introduction to the world of programmatic advertising and contains a baseline knowledge of terms and the ecosystem of the industry.
Cost: $15.79
Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy
A look into how the data within programmatic is used for a strategy perspective via DMPs, 3rd party vendors, and social media platforms.
Cost: $16.00
Programmatic Advertising:
The Successful Transformation
to Automated, Data-Driven Marketing
in Real-Time
For those with slightly more experience, this book explorers the in-depth history of digital advertising and some of its pioneers. Cost: $83.00
Online Learning
Entrepreneur?
Bunker Labs Bunker Labs is a national nonprofit organization with the mission of ensuring that the military-connected community has the network, tools, and opportunities they need to start successful ventures. We accomplish our mission by inspiring members of the military community to see their entrepreneurial potential. We equip our program participants with practical tools, insights, experts and resources to accelerate their success, and we connect entrepreneurs with a robust community and diverse, relevant networks.
Core Programs Include:
• Launch Lab Online: Do you have an idea for a business and don't know where to start? Launch Lab Online provides an online framework which helps guide your idea to its first invoice • Veterans in Residence: Growing a business can be hard, Veterans in Residence is a highly-selective, peer facilitated, six-month business incubator that provides military-connected entrepreneurs the community, business skills, and workspace to help launch and grow their business. Currently offered virtually and in-person pending local guidance
• CEO Circle: Scaling a business can be challenging, CEO circle is a monthly mastermind group of pre-selected, post revenue growth stage companies led by military-connected entrepreneurs in a confidential peer facilitated forum