Ritu Trivedi

Ritu Trivedi
212NYC Vice President
Client President, Mindshare New York

For over 20 years, Ritu has been a noteworthy leader in the marketing space. You may know her from her current work leading retail and QSR businesses at Mindshare, TJX and Domino’s. But Ritu can also be credited with contributions to agencies such as Ogilvy, Universal McCann and Media Vest and publishers like Microsoft and AOL.

Ritu is a master orchestrator, agile, collaborative and has deep respect and devotion to her clients and team. Her impressive background in digital strategy and buying allows her to lead, challenge, and transform businesses. Having spent her entire career in digital media, both from the buyer and seller sides, combined with responsibility and oversight for traditional channels, gives her a unique vantage point of the media landscape and its evolution over time to better evaluate communication opportunities for her clients.

Over the years, Ritu has won many industry accolades, is a frequent contributor to panels and her thoughts have been published in many publications such as Adweek, Mediapost, NYTimes, WWD etc..

Ritu is Vice President of the industry organization 212 NYC, and sits on many advisory boards for the AdCouncil, OWR and at Mindshare she is an executive sponsor of The Collective, an agency consultancy and cultural imperative that works to drive a diverse, intersectional workplace.