A Media Buyer’s Guide to Convergent TV
Driving more efficient, uniform ad buying across TV — from VOD and linear, to addressable and connected TV.
The television ecosystem is rapidly evolving, and viewer habits are continuously changing, causing the lines between traditional and streaming TV to blur at an accelerated rate. Amid this convergence, lingering fragmentation is making it challenging for media buyers to efficiently evaluate, reach and influence TV audiences across screens.
How can agencies and media buying teams (both broadcast and programmatic) navigate this convergence in TV? Join us for a presentation and panel, during which we’ll cover:
An inside look at how traditional and streaming TV are converging, and what it means for agencies.
What media buyers should know about each TV environment -- from best practices and use cases, to pitfalls and challenges.
The core tenets of convergent TV ad buying, and how agencies can best deploy campaigns across TV screens
Attendees will have an opportunity to win (1) prize from our summer giveaway:
(1) Oculus Headshot
(1) $100 AirBnb Gift Card
(1) $100 Ticketmaster Gift Card
PANELISTS
RITU TRIVEDI
Executive Director,
Mindshare New York
LAURA WU
Head of Strategy & Operations, Beachfront
(Moderator)
CORINNE CASAGRANDE
SVP, Strategy & Growth
Broadbeam Media
DAVID CLUTTER
VP, Head of Demand, Beachfront
AKHIL PAREKH
SVP,
MediaOcean
DANIEL CHURCH
Head of Advanced TV Product, Beachfront
FRANS VERMEULEN
COO, Tru Optik, A TransUnion Compan
