The future of advertising will be impacted by ever evolving technology, brand safety issues and a looming recession. Is the industry in a state of crisis or do these challenges present opportunities to build a better advertising community.
In this panel, you will hear on key trends and topics that will impact marketers in 2023 and beyond including:
How the economy will shape digital advertising in the short and long-term
What opportunities do current challenges present to support brands, consumers and businesses?
What technological trends are here to stay, and what will be gone with the wind!
How will continued brand safety and consumer privacy challenge and shape marketing?
How marketers will keep up with creative ad messaging in their campaigns to incorporate new consumer innovations as well a call for more diversity and inclusion?
You'll want to take advantage of this opportunity to network and end the year with insights to take into the new year.
PANELISTS:
Ritu Trivedi
Executive Director, Mindshare
(Moderator)
Amanda Richman
CEO, Mindshare North America
Walter T. Geer III
Chief Experience
Design Officer, VMLY&R
Sheryl Goldstein
EVP, Chief Industry Growth Officer, IAB