Television continues to be in a state of flux, forcing advertisers to pivot their TV and digital strategies across numerous complex and fragmented tactics like addressable TV, online video, social platforms, and more.
While TV remains an effective strategy for influencing the masses, advertisers have always struggled with accurately measuring the reach and frequency of their campaigns. Without reliable measurement, marketers can miss key reach and frequency insights, waste budget on inefficient campaigns, and misattribute performance metrics, skewing their understanding of what’s really moving the needle.
In this 212 webinar, presented by Samba TV and Anheuser-Busch, hear how advertisers are overcoming these measurement challenges with modern and effective solutions. We’ll cover:
How the pandemic has prioritized the need to understand cross-platform reach and frequency
Key insights from measurement analyses across brand verticals
Anheuser-Busch’s learning agenda for OTT and the tools that solved their challenges
Opportunities with CTV for driving incremental reach
SPONSORED BY:
Katie Barrett
Client Partnerships,
SAMBA TV
Marc Bourget
SVP & Head of Audience Products, SAMBA TV
Jackie Northacker
Digital Media Manager, Anheuser-Busch