The age of alternate currency has finally arrived with the 22/23 Upfront season. Several publishers are either actively testing alternate currency solutions or plan to do so in this Upfront. In this panel discussion, led by Maggie Zhang, Amazon’s Head of Measurement Success, we will examine the path that led us to alternate currencies, and what opportunities and risks this unlocks for agencies and marketers. Is this a means to an end to ultimately transact on outcome based measurement or is alt. currencies temporary noise/solve until there is a better solution? Please join us on April 27th at 2P ET for this virtual discussion and learn how best to position your brands for success in this alternate currency world.
Panelists include:
Moderator:
Maggie Zhang
Head of Measurement Success
Amazon Ads
Bob Coon
Chief Revenue Officer
SambaTV
Celeste Castle
EVP, Head of Research and Measurement
dentsu
Janet Jones
Managing Director Media
North America
Ebiquity
Yee Pang
Senior Partner, Director
GroupM
