JiYoung Kim

JiYoung Kim
President, GroupM Nexus NA &
Chief Product & Services Officer, GroupM NA

As the Chief Products & Services Officer and President of Nexus for GroupM North America, JiYoung oversees the integrated performance services and products spanning search, social, programmatic and commerce. JiYoung is also responsible for accelerating client success and growth initiatives through market-leading client delivery and innovative technology-enabled services.    

Throughout her extensive and intensive 20+ year career in the media and advertising industry, Kim has led cross-functional marketing and technology teams in promoting new offerings in the digital and mobile space; as well as leading agencies in their pursuit of defining the agency of the future as being technology-enabled, digitally native, and outcome-focused.

Before joining GroupM, JiYoung was the Chief Digital Officer for Carat US (dentsu), responsible for infusing people-based data and cross-channel digital planning for complex, portfolio brands. Prior to Carat US, JiYoung served as Global Chief Client Officer for Reprise and Head of Performance for UM, tasked with integrating performance capabilities within the overall planning, activation and optimization process for key clients.

JiYoung’s passion for her work in media, mobile, and platform brands has garnered her industry recognition including the Adweek 50 Media, Marketing and Tech Leader in 2020 and the Adweek Media All-Stars in 2014.