Michael Law

Michael Law
CEO, Carat North America
Carat

As NA Chief Executive Officer for Carat, Mike is responsible for the agency’s strategic growth in the NA market, leading over 1,000 specialists and working closely with clients and partners to continue to transform their businesses by creating rewarding media experiences that provide value to consumers.

Prior to this role, Mike was overseeing all investment and buying activity across dentsu’s media service line of business in the US as President of Amplifi. Mike and his team managed more than $18B in annual spend across all media channels, as well as leading the agency’s programmatic trading, content through The Story Lab, and leading dentsu's efforts around Economic Empowerment.

For the past 20 years, Mike has been engaged in media buying roles focused on delivering competitive media buying strategies and performance for advertisers. Prior to being elevated to President of Amplifi US, Mike served as EVP, Managing Director for all US Media Investment for dentsu. For six years, Mike oversaw dentsu’s approach to video strategy in the US market, product, and investment across all screens and devices. He has also served as Director of Media for Pfizer and Vice President, Group Director at Carat, a media specialty agency of dentsu. He started his career as a National TV Media Buyer at Arnold Worldwide in Boston, MA.

Based in New York, Mike sits on several industry and publisher steering groups including the Interactive Advertising Bureau’s Video Center of Excellence. Mike is heavily involved in the community and was honored as a IRTS Hall of Mentorship Inductee in 2023, and at the Young Audiences New York Benefit: Art Ignites 2021 for his support and commitment to empower the children of New York City. He was also an honoree and board member of the prestigious YMCA Arts & Letters reception in 2019, an event heavily supported by the media industry aimed at empowering the young New Yorkers served by the Y Afterschool program and is a NY Board Member for Pencils For Kids.

Mike is a 1998 graduate of Providence College, and lives In Sayville NY with his two kids, Emma and Andrew.